About Us.

Our Team.

Paragon specializes in personalized property management services. From finding the perfect tenant to maintaining your property and collecting the rent each month, our professional staff has more than 30 years of experience. We'll provide complete financial oversight as well as tenant selection and management. Contact us today to schedule your free consultation and see what Paragon can do for you.

Paragon Equity Management is part of Paragon Hospitality Group, which was founded in 1996 by John Crook in Richland, WA. With its roots in corporate housing, the company quickly grew into a multi-faceted, client service-focused organization.

CEO • Owner • Designated Broker

John Crook

John is our Designated Broker, Owner, CEO, and visionary. He founded Paragon more than 20 years ago and has been growing it ever since. He invests in local projects to make the Tri-Cities a better place to live and work. John also grows really good grapes which he uses to make delicious wine. He and his wife live in West Richland with their two sons, dog, and guinea pig.

Facilities & Project Manager

Trevis Smith

Trevis is our facilities and Project Manager. He leads our maintenance team, fixes what breaks, keeps everyone on task, and gets amazing things done. Trevis, his wife, three dogs, cat, chickens, and kids live in Richland, and we are not sure when he sleeps.

Property Manager • Real Estate Broker

Jenna Coddington

Jenna is our primary Property Manager and a Real Estate Broker. She is organized, dedicated to customer service, and really loves helping people make the most of their income properties. Jenna holds an MBA and BA in Communications from Washington State University. She is married to her high-school love and has three children and a dog.

Accontant Super Hero

Kim Smith

Kim is our controller. She’s been with Paragon for more than 10 years and keeps the lights on, the bills paid, and all of us in line. She has the extraordinary ability to handle the finances of our many divisions and stay on top of all the projects we take on. If there were comic books about accounting super heroes, they would feature Kim as the superhero.

Results Speak For Themselves.

Ready to see for yourself?